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2 results for “fmcg”
Supply Chain & DistributionRoute-to-Market in FMCG: Direct, Distributor and Hybrid Models ComparedThe choice between direct distribution and a distributor network is usually framed as a margin question. It is really a question about outlet density, drop size and how much control you need over execution.Salauddin Ahamed Sagar · Aug 19, 2026 · 0 min read
Brand & MarketingTrade Promotion Effectiveness: Measuring Lift Instead of Hoping for ItMost promotional analysis compares promoted weeks with the weeks before them, which systematically overstates lift. Here is how to build a defensible baseline and read incrementality honestly.Salauddin Ahamed Sagar · Aug 8, 2026 · 0 min read