Operations, analytics & technology for apparel and textile manufacturing
Fast-moving consumer goods: route to market, trade spend, retail execution and packaging economics.
3 published articles across 4 sub-categories
The choice between direct distribution and a distributor network is usually framed as a margin question. It is really a question about outlet density, drop size and how much control you need over execution.
Most promotional analysis compares promoted weeks with the weeks before them, which systematically overstates lift. Here is how to build a defensible baseline and read incrementality honestly.
Cube utilisation, case count and pallet pattern usually matter more than the price of the carton itself. A structured way to evaluate a packaging change end to end.